Whale had been looking over some glossy new office supply magazines sent to his business. Each page was full of beautiful new supplies which, he thought, would make his company much more of a success in terms of how it looked. His business was new and he had been bootstrapping since the opening day. And although all the beautiful new items would look fantastic in the office…deep down he knew it would be a waste of funds that could be better spend on customers or his products.
Lesson: This lesson is inspired by the Rescue a CEO Post “What Are Your Best Tips for Bootstrapping?“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
