Lion might not have been young himself but lucky for him he had three kids. He knew exactly the steps he needed to take when trying to attract their attention. At home, if he gave them everything they wanted all at once they would get bored easily and run out of things to do. But if he teased them with hints of what was to come, he could keep them on their toes and looking forward to the next surprise. This was the same thought he brought to his business and to attracting a younger audience. If he kept his young customers expectant and excited they would continue to return.
Lesson: This lesson is inspired by the Hearpreneur Post “Tips on Attracting a Younger Audience to Your Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
