Wasp was a little old-fashioned and comfortable with his business. His staff members were young and getting even younger as the years went by. Finally it occurred to Wasp that perhaps he should look into trying to capitalize on the growing market of tech-savvy young people with money to spend. He went to his young staff members and asked if they might have some suggestions for him to start with. Each one said that social media was the way to go. So from then on Wasp involved himself in the task of learning all there was to learn about social media and how it could attract a younger audience to his brand.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Attracting a Younger Audience to Your Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
