Armadillo had been working on changing things up with his business. A group of business partners had met to discuss some exciting changes which could be made to liven up things around the office. Armadillo had been having some ideas of his own during the meeting and decided to speak with his co-owner when he returned to the office. He wanted to empower a group of employees to begin designing and thinking of new ideas and products to pitch to him. He wouldn’t just let them do so without reward or interest, but each month they would all sit down and discuss the news ideas and hear their pitches. The winning idea would receive a public viewing and a bonus to the lead designer on the project. This way he would be committed to their innovation.
Lesson: This lesson is inspired by the Rescue a CEO Post “Trade Secrets to Game-Changing Innovation“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
