Frog was getting a lesson in the world of online branding when she stumbled across an article about making videos. This seemed exactly the fun idea she had been looking for to give her branding a little infusion of creativity. Getting together some of her younger employees she urged them to make a fun video all on their own. From start to finish they would be in charge of it. After the video was finished she discovered not only was a it a funny, creative video but also her employees had connected with one another much better than she could have ever imagined.
Lesson: This lesson is inspired by the Rescue a CEO Post “Ways to Put a Fun Spin on Branding Your Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
