Mule was trying to liven up his branding. He’d started out with a few fun events for his employees and potential customers and now he was trying for something a little more sustainable. Finally he hit on it – create a clever mobile app for his business. Not a boring one that nobody wanted to download, but a neat one that showed off his company at its finest. This would be a fun way to highlight the attributes of the company and also be informative to customers.
Lesson: This lesson is inspired by the Hearpreneur Post “Ways to Put a Fun Spin on Branding Your Business”