Goat has a very outgoing personality. He had always been the life of the party when he would go out with his friends. To his employees, well, he was an even bigger ham with them. Time and time again his employees told him he needed to play that up and make it part of his brand. While the product he sold was rather serious he figured maybe it wouldn’t be a terrible idea for him to do so. The next month he had some funny posters printed up and a media ad ran showing off his unique and silly personality while promoting the company. After that his customers seemed to feel more comfortable doing business with him and it also branded him as a relaxed business owner to do business with.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.