Rabbit knew the best thing she could do for her business was to get a customer to give a referral. The moment a great customer gave their approval to a friend or a co-worker she knew that it most likely would generate more business. So all her efforts were put towards generating some good referrals and creating an incentive program for those customers, and Lamb saw a great rise in her business from that moment on.
Lesson: This lesson is inspired by the Rescue a CEO Post “Tips on Getting a Hand from Customers to Promote Your Brand”
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
