Monkey was on the verge of turning her business inside out and upside down. She had decided on hiring a designer familiar with her field and began to meet with him every week to discuss what needed to be done. Some people changed a few things about their business just to make some waves. For Monkey and the designer they decided that making small changes wasn’t enough. To make a brand new image they had to start from the ground up. Everything changed, but the vision of the business stayed the same.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ideas for Giving Your Brand a Makeover“