Steer had made a lapse in judgement and ran an add that was meant to compete with another company but came off as an angry attack. He certainly didn’t intend for it to come off like that, but the more people say it the angrier they became. Customers were starting to leave or demand answers from Steer. Each time he tried to reply it seemed he only made this worse. Steer realized the best thing for him to do at the moment was step away from the spotlight of business and give it some space. The other owners would run things until it got back on track. Sometimes, when bad things happen, giving time and space is the only correct approach.
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Navigate the Waters of Repairing Your Business Reputation“
Gresham W. Harkless Jr.https://iamgresh.comGresham W. Harkless Jr.
Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Helping founders and aspiring owners find franchise opportunities that match their purpose, finances, and lifestyle. Host of the I AM CEO Podcast with more than 1,600 interviews.
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About Gresham W. Harkless Jr.
Gresham W. Harkless Jr. is a seasoned entrepreneur and franchise broker based in the Washington, D.C. metro area. As founder of Blue Star Franchise, he helps aspiring and established business owners discover franchise opportunities aligned with their goals, skills, and long-term vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresham brings a consultative, client-first approach to franchise matching. Through his media company, Blue 16 Media, and the I AM CEO Podcast, which has featured more than 1,600 interviews, he has worked with hundreds of CEOs, founders, and small business owners to accelerate growth and build scalable business models.
His mission is simple: to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
Credentials & Affiliations
Certified Franchise Broker - Franchise Broker Association (FBA)
Founder - Blue Star Franchise
Founder - Blue 16 Media
Host - I AM CEO Podcast (1,600+ episodes)
Featured in 50+ Black Marketers on the Rise & Influencer & Media Innovators (2022)
B.S., Business Administration - Howard University
How Gresham Helps
Franchise discovery & matching consultations
Franchise investment and financial fit analysis
Franchise development guidance & onboarding support
Speaking engagements & media interviews
Business growth advisory through Blue 16 Media
I AM CEO Podcast
With more than 1,600 episodes, the I AM CEO Podcast features conversations with founders, franchise owners, authors, and business leaders.
Gresham shares real, actionable insights to help entrepreneurs grow, scale, and lead.
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Contact & Bookings
Email: gresham@bluestarfranchise.com
For franchise inquiries, speaking engagements, or media interviews, send an email or use the consultation link.
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Connect with Gresham
Facebook: https://www.facebook.com/bluestarfranchise
Twitter: https://www.twitter.com/bluestarfran
YouTube: https://www.youtube.com/@BlueStarFranchise
Instagram: http://instagram.com/bluestarfranchise
TikTok: http://tiktok.com/@bluestarfranchise
LinkedIn: https://www.linkedin.com/company/bluestarfranchise
