There was a mistake. Mouse had let orders go out that contained absolutely nothing in them. Large orders at that. When the calls started pouring in of angry businesses that had trusted their supply to be filled, Mouse was frazzled. As much as he wanted to bury his head in the sand and let someone else deal with it all, or blame it on the workers, he called each one back and apologized for his error. He sent them all the correct orders at a big discount so their loyalty was given due respect.
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Navigate the Waters of Repairing Your Business Reputation“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
