Lion had been debating about giving his business a new gloss to it. It had been several years since he started the company and over time his values and goals had changed somewhat. His brand didn’t exactly reflect that as it was now. The next day Lion took stock of his new outlook and met with some designers on how to change his business. In the end, the new makeover not only won over some new customers but also perfectly reflected what his vision was now.
Lesson: This lesson is inspired by the Rescue a CEO Post “Business Owners Share Ideas for Giving Your Brand a Makeover“