Fox was in his den when a sudden thought came to him. It was a bolt of lightning in the form of a new product. His business unfortunately had just released a new product to the public and people were thoroughly enjoyed it. This new product would be a companion to the other. So instead of telling his staff about it, he went home each night and worked until it was completed. Inviting all his clients and staff to a meeting he unveiled the new product to everyone just a few weeks after the first product. It was a huge surprise and a huge hit with everyone. Doing something different kept everyone on their toes.
Lesson: This lesson is inspired by the Hearpreneur Post “Business Owners Share Tips on How to Keep Your Business From Becoming Stale“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
