Goat considered himself a pretty serious businessman. Oftentimes he would stay in his office well after the time to leave and study over numbers and reports. When he met with clients he was all about business. A friend suggest that he might take a little lighter approach with his clients. Hammering out business constantly could make deals seem much more serious and stressful! Goat decided it was a tactic worth trying and his clients felt so much more at ease and friendly with Goat that they decided to give all their business to him.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Tips on How Best to Assert Yourself in Business“