Goat considered himself a pretty serious businessman. Oftentimes he would stay in his office well after the time to leave and study over numbers and reports. When he met with clients he was all about business. A friend suggest that he might take a little lighter approach with his clients. Hammering out business constantly could make deals seem much more serious and stressful! Goat decided it was a tactic worth trying and his clients felt so much more at ease and friendly with Goat that they decided to give all their business to him.
Lesson: This lesson is inspired by the Rescue a CEO Post “Entrepreneurs Share Tips on How Best to Assert Yourself in Business“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
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[…] Tip: Take Business Seriously but Don’t Take Yourself too Seriously (via What if Aesop Owned a Business?) – Goat, a pretty serious businessman decides to lighten […]