Panda was an older businessbear and had a lot of experience in his field. For years he had mentored younger entrepreneurs and did so free of charge. Now he was starting his own new business and wanted to make sure his message still got to the people who needed it. Being an expert in his field he felt that using his blog would help his new customers to see just how experienced he was in the field. Just as soon as he began blogging the clients began pouring in because they knew just how much of an expert he was.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“