Panda was an older businessbear and had a lot of experience in his field. For years he had mentored younger entrepreneurs and did so free of charge. Now he was starting his own new business and wanted to make sure his message still got to the people who needed it. Being an expert in his field he felt that using his blog would help his new customers to see just how experienced he was in the field. Just as soon as he began blogging the clients began pouring in because they knew just how much of an expert he was.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
