Raccoon was trying to figure out a more creative way to share his business news. Sending newsletters didn’t seem to be working with his type of business and he wanted to make a little more impact than just sending a quick couple sentences about the news. His friend Snake suggested he look into starting a blog to keep connected with his customers. Now he had a space to share his news and also keep in contact with his customers on a more personal level.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“