Raccoon was trying to figure out a more creative way to share his business news. Sending newsletters didn’t seem to be working with his type of business and he wanted to make a little more impact than just sending a quick couple sentences about the news. His friend Snake suggested he look into starting a blog to keep connected with his customers. Now he had a space to share his news and also keep in contact with his customers on a more personal level.
Lesson: This lesson is inspired by the Rescue a CEO Post “Why Blogging for Your Business is Important“
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
