Fox had started his business around the same time he had gotten married. The similarities were astounding as time went on. He treated his customers much like he treated his wife when they went out. He had to keep her happy, like he did customers. Pay close attention to what they were saying in case they brought it up later, much like his now-wife. Of course, he had done well enough with his wife so he figured making his customers fall in love with him would be almost equal to this!
Lesson: This lesson is inspired by the Rescue a CEO Post “How to Romance Your Customers“