Gator was trying to design a new logo for her business because she felt her old one was much too messy. Night after night she sat on her couch drawing different shapes and spelling out her company name in letters from huge to tiny, black to blue and even writing it backwards! She wanted so badly to make the logo stand out to her clients and everyone else. As she drifted off to sleep one evening she thought about how all the best logos she had seen were very simple. The next morning she drew up a simple, elegant logo that ended up really snapping with her clients.
Lesson: This lesson is inspired by the Rescue a CEO Post “5 Qualities of a Powerful Logo”