Gator was trying to design a new logo for her business because she felt her old one was much too messy. Night after night she sat on her couch drawing different shapes and spelling out her company name in letters from huge to tiny, black to blue and even writing it backwards! She wanted so badly to make the logo stand out to her clients and everyone else. As she drifted off to sleep one evening she thought about how all the best logos she had seen were very simple. The next morning she drew up a simple, elegant logo that ended up really snapping with her clients.
Lesson: This lesson is inspired by the Rescue a CEO Post “5 Qualities of a Powerful Logo”
Gresham W. Harkless Jr.https://iamgresh.comGresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.
