“Are you passionate about it?” This was the first question that the Owl asked the Zebra about his idea to launch a funnel cake business. “Well kind of” replied the Zebra. The Owl leaned back and said, “Kind of isn’t enough. When you’re working 24/7 on your business and dreaming about funnel cake you will wish that you chose something you truly love.
Lesson: This tip is from “18 Reasons Why Businesses Fail” by Nick Psaila. It was featured on Rescue a CEO. “If you’re running a business or are inheriting one passed down from a family member and you’re not passionate about it, do your self a favor and just sell it. Life is too short to live everyday with something that you just don’t love. The litmus test I like to share with my clients is ask yourself these 2 questions (1) Would I do this for free? (2) Am I happy to dedicate the next 10 years to?”
Image courtesy of lamnee / FreeDigitalPhotos.net