The Zebra always wondered why he couldn’t get it right. He started business after business and he just couldn’t stay committed enough to sell his products and services. Finally the Owl came by the shop and said, “Maybe owning your own business just isn’t for you. Even though you’re good at creating excellent products and services, at the end of the day you have to sell your services. If you know that’s a weakness at least partner with an exceptional sale person.”
Lesson: This tip is from “18 Reasons Why Businesses Fail” by Nick Psaila. It was featured on Rescue a CEO. “If you’re finding it difficult to market or sell your business to everyone that you meet and you believe belief that they need to have whatever it is you’re selling, you need to reconsider being in business. Business is about selling period!”
Image courtesy of lamnee / FreeDigitalPhotos.net
Gresham W. Harkless Jr.https://iamgresh.com
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.